THE JOB
Mother's Day Quiz
Macerich is a leading retail management company that wanted to drive users to a gift guide where they could find something special for mom at one of their properties.
We created three quirky & eye catching quizzes that would result in one of four personalities, then drive the user to the gift guide.
CLIENt
Macerich
Agency
Drumroll
CATERGORY
Branding
UX/UI
the CONCEPT
The first quiz would focus on your "Mom style"...
THE CONCEPT
...While the second pinpointed your pretzel type...
THE CONCEPT
...The final quiz would question users on their childhood experiences.
THE ADVERTISING
The guide would utilize your quiz results as a jump off point to suggest different gifts that would fit the special lady in your life.
