THE JOB
Pajama Party 4
Upper Echelon is an had an idea in mind for their forthcoming event, and asked me to help bring it to life.
CLIENT
Upper Echelon Shows
CATERGORY
Branding
the CONCEPT
Taking cue's from flannel pajama wear, a brand was formed that would separate PP4 from similar events that used a go-to style.
THE ADVERTISING
Once the look and feel was established, it was expanded to flyers, avatars, and website headers as press, resulting in a participation increase.
