the job
Petfinder
While taking an art direction class, I teamed up with Luke, Chris, and Pilar to freshen up the brand Petfinder, and create a tagline that would accompany their new campaign.
CLIENT
School
CATERGORY
Art Direction
the concept
Pilar created a really touching new identity that represents the compassionate partnership between people and their pets.
The tagline "Every hero needs a sidekick" highlights all cool and helpful ways our little buddies contribute to our lives.
A colorful illustration style was created and the palette was inspired by the classic Superman #1 cover.
THE print ads
We came up with three print ads focusing on how pets can jump into action in different scenarios to help out the hero when they are in sticky situations.
Luke was on point when it came to directing the photoshoot shot by Austin.
the SOCIAL MEDIA
We encouraged viewers to share their stories about times their pets have helped them out.
the WEBSITE
Cris went to work designing the new website, while I illustrated the associated iconography.
The new design allows the adoption process to be a more fun, streamlined and personal experience. You can also scroll down to find additional information about pet care, training, and user reviews about local shelters.
the SHELTER ENDORSEMENT
Petfinder recognizes the importance of safe, clean and caring shelters so we made a seal of excellence for those who meet our highest standards.
